• About us
  • Contact us
Facebook Linkedin
ppm logo 250 2
  • Home
  • News
    • Acquisitions & evolutions
    • Efficiencies
    • Sustainability
    • Digital
  • Back Issues
    • Magazines
  • Directory
  • Special Projects
  • Media Kit
  • Events
  • Associations & Partners
Menu
  • Home
  • News
    • Acquisitions & evolutions
    • Efficiencies
    • Sustainability
    • Digital
  • Back Issues
    • Magazines
  • Directory
  • Special Projects
  • Media Kit
  • Events
  • Associations & Partners
Kyocera banner 2 1130x154

The low-down on Cosmoprof

8 July 2018
in May 2009
0 0
0
.

This year was no different, despite the doom and gloom in Europe. The sense of depression is palpable, but that did not stop some 140 000 visitors and over 2 200 exhibitors from making their way to and through a huge 91 000m2 of exhibition halls. The visitor and exhibitor numbers were down, as one would expect, and the chit-chat around the show was mostly glum: ‘the taps have turned off in Europe’, ‘sales are down more than a quarter’, ‘the market has shrunk extraordinarily’ and the like.

But I didn’t go to Cosmoprof to get swallowed up in melancholy, and I can even assert I came away from the 42nd expo more inspired than I have felt in years because the upside of this nasty recession is the fact that it is birthing some fantastic and ingenious innovation. And that’s exactly what most of us who flock to trade shows are seeking. Some of it is ground-breaking, but mostly it’s little things that just happen to make a big difference.

Small is beautiful

In an emerging market such as ours, we’re used to the concept of the portion pack, by which marketers ‘reach-down’ to lowerincome consumers with branded packs and concepts that are appropriately small, convenient and affordable. This trend is now very much on the move in Europe, where packs are downsizing across the board, from high-end cosmetics and perfumes to run-of-the-mill domestic cleaning products. You don’t change your product, just the size and price point. The 100ml
eau de toilette bottle is now 50ml; the 50ml perfume bottle is now 30ml; the 500ml body lotion container is now 300ml, and the two-litre laundry softener jug has shrunk to one litre.

Small, too, is a fine way of encouraging testing and trial of new products or variants: in today’s parsimonious times, consumers can’t afford to make a purchasing mistake. So let them try it out at small risk.

Just be different!

More than ever, marketers have to catch shoppers’ eyes. I loved this clever piece of innovation – a one-piece cap in two colours. Yes, it can be done and without too much expense or at least that which could be easily amortised over a standard production run. And another simple but very effective idea is to use the same bottle within a range of products, but just turn it on its head and change the plane of the label to highlight variant ID. Different, the same and complementary all at once.

Sleeving ups its presence

The decorative possibilities of sleeves have been grabbed by food and beverage marketers for years now, but have not been notable in the beauty/ personal care arenas. This would appear to be changing and there were some beautiful samples to see at Cosmoprof.

Make it green

While unfortunately still low on the priority list in South Africa, the question of recyclability of containers is a huge concern in Europe. The clarion call is to make it lighter, make it greener and facilitate its easy recycling, as evidenced in this sample of suncare products where all components – container, dispenser and cap – are made of the same polymer. This is surely the future in packaging the world over.

Dispensing feast

A pile of innovation continues to emanate from the top dispensing vendors. It may seem surprising that in these tough economic times, beauty brands are still investing in the sophisticated technology of airless. However, a couple of key skin care product trends are driving the need for airless packaging: advanced anti-aging ingredients requiring protection from oxygen and contaminants, and natural and organic formulas looking to reduce their level of preservatives and thus requiring a more protective container.

There’s also much talk in marketing of ‘masstige’, meaning downward brand extension, luxury for the masses or premium but attainable. This is driving demand for airless dispensers, sophisticated technology previously only seen in very high-end products and suppliers are introducing more affordable airless dispensers.

Lumson, a RAP International principal, finally unveiled its much-hyped TAG (Techno Airless Glass) airless dispenser at Cosmoprof, and it seems the hoopla is justified. TAG is the industry’s first glass airless package. By looking at the package, it’s hard to tell that the glass bottle actually houses an airtight plastic pouch. The pouch is permanently attached to the dispensing pump. Not only does this package retain the luxurious look of an airless package, it’s also eco-friendly. Customers can unscrew the pump and remove it, together with the bag, from the bottle. The glass bottle can then either be refilled with another pouch full of product or be recycled.

Another principal of ours, Emsar, the world’s biggest producer of pumps, unveiled several great new concepts: Elegance: a very low, very elegant new pump, it has a small stack height of just 11mm – ie you can’t see the pump at all! This gives designers more flexibility to create novel package designs, particularly for fragrances. EcoSqueeze Foamer: an inspired new way to foam, turning liquid into rich foam by simply squeezing the bottle. This draws product from the container and mixes it with air at the point of dispensing to enable it to foam without conventional aerosol technology. Foamed product is perceived to feel better when applied and spreads more easily over the skin.

All plastic: These low-cost pumps which come in ten different colours just snap onto a bottle or container and do away with any aluminium crimping. This translates to reduced labour and production costs – essentially a way to get product to shelf at a better price. In wrapping up, although the global economy may be seriously down, Cosmoprof affirmed that the slump has not dampened the creativity of packaging suppliers. Dropping sales volumes have prompted European and other suppliers to act smarter, to rely on research and design ability to invent ever-more technologically-evolved concepts, and ones that can’t be knocked off in easy fashion in the East.

It’s all about resilience; facing the crisis with positivity, with new strategies and a stream of impressive innovation. One can use the analogy of a veld fire – after the inferno, the earth brings forth amazing beauty and life amid the ashes.

Post Views: 54
Previous Post

Dummies Guide to the Consumer Protection Act

Next Post

Flexo Forum

Related Posts

Contents of May 2009
May 2009

Contents of May 2009

8 July 2018
.
May 2009

Dummies Guide to the Consumer Protection Act

8 July 2018
Next Post
Flexo Forum

Flexo Forum

To advertise here contact Samantha Moore on 073 195 1313 / Samantha@packagingmag.co.za

Recent Posts

Insert 03 New ROTOCON Jun25ED

Label power: precision, performance, perfection

11 July 2025
01 Tapes Absto Jun25ED

ABSTO’s adhesive ambitions

10 July 2025
01 WaterBased MasterPlastics Jun25ED

Breaking the solvent habit

9 July 2025
Kyocera banner 2 1130x154
Subscriptions

Kgaogelo Khumalo

  • +27 (0)10 594 0342 kgaogelo@packagingmag.co.za
Contact us

Susi Moore

  • +27 (0)10 594 0342 susi@packagingmag.co.za

Glywnnis Wells

    +27 (0)21 762 8825 glywnnis@packagingmag.co.za
Useful links
  • Terms & Conditions
  • Contact us
Find us
top
  • Home
  • About us
  • Back Issues
  • Directory
  • Special Projects
  • Media Kit
  • Events
  • Associations & Partners
  • Privacy Policy
  • POPIA/PAIA & Privacy
Menu
  • Home
  • About us
  • Back Issues
  • Directory
  • Special Projects
  • Media Kit
  • Events
  • Associations & Partners
  • Privacy Policy
  • POPIA/PAIA & Privacy

Copyright © 2024 Packaging and Print Media

No Result
View All Result
  • 404 Error, content does not exist anymore
  • About us
  • April 2010 – Online Magazine
  • April 2011 – Online Magazine
  • April 2012 – Online Magazine
  • April 2013 – Online Magazine
  • April 2014 – Online Magazine
  • April 2015 – Online Magazine
  • April 2016 – Online Magazine
  • April 2017 – Online Magazine
  • April 2018 – Online Magazine
  • April 2019 – B – Online Magazine
  • April 2019 – Online Magazine
  • Articles
  • Associations & Partners
  • August 2009 – Online Magazine
  • August 2010 – Online Magazine
  • August 2011 – Online Magazine
  • August 2012 – Online Magazine
  • August 2013 – Online Magazine
  • August 2014 – Online Magazine
  • August 2015 – Online Magazine
  • August 2016 – Online Magazine
  • August 2017 – Online Magazine
  • August 2018 – Online Magazine
  • Back Issues
  • Contact us
  • December 2010 – Online Magazine
  • December 2011 – Online Magazine
  • December 2012 – Online Magazine
  • December 2013 – Online Magazine
  • December 2014 – Online Magazine
  • December 2015 – Online Magazine
  • December 2016 – Online Magazine
  • Directory
  • Directory (Old)
  • Directory PPD
  • Event Calendar
  • Events
  • FAQ
  • February 2009 – Online Magazine
  • February 2010 – Online Magazine
  • February 2011 – Online Magazine
  • February 2012 – Online Magazine
  • February 2013 – Online Magazine
  • February 2014 – Online Magazine
  • February 2015 – Online Magazine
  • February 2016 – Online Magazine
  • February 2017 – Online Magazine
  • February 2018 – Online Magazine
  • February 2019 – Online Magazine
  • Festive 2018 – Online Magazine
  • Gallery
  • Home
  • Home-Bak
  • January 2010 – Online Magazine
  • January 2011 – Online Magazine
  • January 2012 – Online Magazine
  • January 2013 – Online Magazine
  • January 2014 – Online Magazine
  • January 2015 – Online Magazine
  • January 2016 – Online Magazine
  • January 2017 – Online Magazine
  • January 2018 – Online Magazine
  • January 2019 – Online Magazine
  • July 2009 – Online Magazine
  • July 2010 – Online Magazine
  • July 2011- Online Magazine
  • July 2012 – Online Magazine
  • July 2013 – Online Magazine
  • July 2014 – Online Magazine
  • July 2015 – Online Magazine
  • July 2016 – Online Magazine
  • July 2017 – Online Magazine
  • July 2018 – Online Magazine
  • June 2009 – Online Magazine
  • June 2010 – Online Magazine
  • June 2011 – Online Magazine
  • June 2012 – Online Magazine
  • June 2013 – Online Magazine
  • June 2014 – Online Magazine
  • June 2015 – Online Magazine
  • June 2016 – Online Magazine
  • June 2017 – Online Magazine
  • June 2018 – Online Magazine
  • June 2019 – Online Magazine
  • Login Customizer
  • March 2009 – Online Magazine
  • March 2010 – Online Magazine
  • March 2011 – Online Magazine
  • March 2012 – Online Magazine
  • March 2013 – Online Magazine
  • March 2014 – Online Magazine
  • March 2015 – Online Magazine
  • March 2016 – Online Magazine
  • March 2017 – Online Magazine
  • March 2018 – Online Magazine
  • March 2019 – Online Magazine
  • May 2009 – Online Magazine
  • May 2010 – Online Magazine
  • May 2011 – Online Magazine
  • May 2012 – Online Magazine
  • May 2013 – Online Magazine
  • May 2014 – Online Magazine
  • May 2015 – Online Magazine
  • May 2016 – Online Magazine
  • May 2017 – Online Magazine
  • May 2018 – Online Magazine
  • May 2019 – Online Magazine
  • Media Kit
  • News Categories
  • November 2009 – Online Magazine
  • November 2010 – Online Magazine
  • November 2011 – Online Magazine
  • November 2012 – Online Magazine
  • November 2013 – Online Magazine
  • November 2014 – Online Magazine
  • November 2015 – Online Magazine
  • November 2016 – Online Magazine
  • November 2017 – Online Magazine
  • October 2009 – Online Magazine
  • October 2010 – Online Magazine
  • October 2011 – Online Magazine
  • October 2012 – Online Magazine
  • October 2013 – Online Magazine
  • October 2014 – Online Magazine
  • October 2015 – Online Magazine
  • October 2016 – Online Magazine
  • October 2017 – Online Magazine
  • October 2018 – Online Magazine
  • PDF Text
  • POPIA/PAIA & Privacy
  • PPD Directory
  • Sample Page
  • September 2009 – Online Magazine
  • September 2010 – Online Magazine
  • September 2011 – Online Magazine
  • September 2012 – Online Magazine
  • September 2013 – Online Magazine
  • September 2014 – Online Magazine
  • September 2015 – Online Magazine
  • September 2016 – Online Magazine
  • September 2017 – Online Magazine
  • September 2018 – Online Magazine
  • Special Projects
  • Special Projects OLD
  • Terms & Conditions
  • Test
  • Test – June 2019 Magazine
  • Testimonials
  • testing
  • TopPages
  • WPMS HTML Sitemap

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

X