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Meeting targets with PETCO

PETCO’s CEO Cheri Scholtz shares her insights on how Extended Producer Responsibility (EPR) regulations affect members and how the organisation can help ensure they achieve the specified collection and recycling rates.

20 April 2022
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PETCO’s CEO Cheri Scholtz.

For 17 years, PETCO has served its members by growing the collection and recycling of PET bottles and advancing local rPET capacity. PETCO aims to continue providing this service, keeping members compliant while also supporting their environmental, social and governance objectives. 

For our members, the most important outcome is full compliance with the regulations and the primary challenge is ensuring that we achieve the specified collection and recycling rates. The five-year recycled content targets for beverage bottles are 10%, 12.5%, 13% 15% and 20%, for flexible packaging they are 50%, 55%, 60% 70% and 80%, and for single-use products (PS, HD and PET) they are 8%, 12% 14%, 17% and 20%. 

Collection and recycling targets for beverage bottles will increase from 60% to 70% and from 54% to 65% respectively over the five-year period, while for oil bottles the collection targets will escalate from 7% to 39% and recycling targets from 6% to 35%. For thermoformed trays the collection targets will grow from 9% to 35% and the recycling targets from 8% to 30%, while for flexible packaging collection targets will increase from 10% to 50% and recycling targets from 9% to 45%. For single-use products the collection targets will rise from 60% to 80% and recycling targets from 30% to 50%. 

PETCO has always used a target-driven approach to establish its business plans and for this reason, we are confident that we can continue to deliver for our members.    

Our contract-based approach to collection and recycling has enabled us to report accurate collection and recycling statistics and demonstrate how our actions as a PRO, using our members’ contributions, are enabling the collection and recycling that we report.  

In terms of interactions with our members, we’ve reviewed how we raise our EPR fees and tried to simplify the process to create options that work for our diverse membership. The majority of our members appear to be well informed and committed to the EPR concept.  

We know that globally, EPR policy development is an iterated process and that there will be teething problems between industry and government as we work through the intention of the regulations and clarify things. I think all PROs are concerned that there appears to be duplication and potentially unnecessary reporting. I’m sure we can simplify things significantly to help producers, PROs and government. For the industry, the roles of various supply chain elements have been the biggest challenge, with different parties and PROs interpreting things differently.  

In terms of opportunities, the regulatory reporting required will bring new insights such as the impact of imports and exports on the packaging market.  

From our Project Up BanQu data (see PPM October 2021 report), it’s evident that product design has a major impact on the prices paid for collected materials. The higher the value of the material, the lower the net cost of collection and the higher the collection rate. We will keep encouraging our members to continue improving the designs of their products to assist us in reaching our collection targets and reduce the cost to themselves. 

While estimates vary, informal collectors are responsible for a significant portion of recyclable collections in South Africa and will remain so. As per the regulations, our collection rates will need to improve over the next few years and for some materials, this will require changes.

PETCO believes that increasing separation at source will be a critical part of this improvement journey and that solutions combining separation at source by residents with both formal and informal collection systems need to be considered. 

The organisation has also expanded its portfolio to include the labels and closures that are sold with the PET bottles to simplify members’ interaction with PROs and because we have built relationships with our contracted recyclers over the years. While expanding the portfolio as a PRO has obvious benefits, it’s important to remember that as a PRO the more materials you take on, the greater the challenge and responsibility. Therefore, we’ve been careful only to take on materials for which we can continue to deliver for our members. 

The policy that allows producers to choose between PROs or establish a scheme introduces an increased burden on PROs or standalone schemes. In a competitive environment, both must demonstrate a clear link between what they do and the numbers they report to differentiate between the efforts and performance of one PRO or EPR scheme and another. Without this, there is a clear incentive for producers to join the cheapest PRO or set up a scheme, while claiming the results achieved by more established PROs that enable collection and recycling.

Click here to read this article in the E-mag.

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