This is according to Guayente Sanmartin, GM of the large format business, who adds that the HP Latex 700W and 800W models are the first to offer white ink capability in this category. ‘It’s the whitest white ink available on the market that doesn’t yellow over time, enabling PSPs to produce neater outlines and add more contrast to darker supports.’
Additionally, updated printheads with more nozzles and 10-picolitre ink drops plus production speeds of up to 36m2/hour enable the HP Latex 800 and 800W to offer 50% higher productivity levels than previous HP models.
According to Guayente, print jobs on the 700/800 series offer vivid colours and finer image/text details, even at faster print speeds. With HP PrintOS, PSPs can also monitor and control their print fleet, using a cloud-based interface from virtually anywhere at any time.
All four models use the HP Eco-Carton, a cartridge made with board material, reducing the amount of plastic used by 80% and CO2 emitted by 291 tons annually during the manufacturing process and by eight tons during distribution.
Guayente also points out that HP’s water-based inks are kinder to the environment because they don’t use reactive monomer chemistry, are ozone-free, and meet UL Ecologo/UL Greenguard gold certified standards for low chemical emissions into indoor air during product usage.
‘Recent research reveals that 85% of HP’s customers now demand sustainable products and practices. The Latex printers continue building on HP’s long-lasting commitment to sustainable printing to meet this requirement,’ she explains.