in customised flexible packaging and labelling solutions for a diverse range of industries, including FMCG, agrochemical, pharmaceutical, automotive and construction.
Founded in 2019, Platinum Packaging initially focused on gravure printing, utilising a state-of-the-art BOBST NOVA RS 5003 press and a NOVALAM S 550 solventless laminator. However, a devastating fire in 2022 damaged its facility, prompting CEO Hasit Patel and his team to rethink their operational strategy. They seized this opportunity to expand their partnership with BOBST, integrating two new MASTER M6 inline flexo presses equipped with oneECG and DigiFlexo automation.
‘The fire gave us an opportunity to rethink our approach and introduce more BOBST technology to address major pain points such as long setup times, high levels of setup waste and slow speed to market,’ comments Hasit.
Boosting efficiency with oneECG
The integration of the MASTER M6 presses has significantly enhanced Platinum Packaging’s production capabilities. The BOBST oneECG (Extended Colour Gamut) technology, which digitalises colour matching with an extended colour palette, has been particularly impactful. This technology reduces the need for costly and wasteful spot inks, ensuring consistent and repeatable colour reproduction.
‘Thanks to oneECG, we’ve achieved significant improvements in productivity, reduced downtime and substantial savings on material waste and time,’ Hasit explains. ‘The automated setup procedure has reduced substrate waste to less than 30m, and we can execute on-the-fly job changes in just a few minutes. This makes the M6 powered by oneECG one of the most disruptive technologies I’ve seen in recent years.’
The transition to the new technology was smooth, thanks in large part to the support from BOBST. Daragh Whelan, BOBST’s application technical director, provided invaluable assistance, helping Platinum Packaging establish a new prepress department and fully digitalise the colour matching process with oneECG.
‘Throughout this endeavour, Daragh has given us invaluable support, allowing us to achieve the best possible outcomes from oneECG,’ Hasit remarks.
A paradigm shift
The adoption of BOBST’s MASTER M6 technology, coupled with DigiFlexo automation and oneECG printing, has enabled Platinum Packaging to reposition itself in the market, offering brand owners improved order flexibility with reduced lead times and lower minimum order quantities, all while maintaining exceptional colour quality and consistency.
‘This strategic partnership with BOBST was not just a choice but a necessity, and it has been truly transformative,’ says Hasit. ‘With the advanced MASTER M6 flexo presses, we have expanded our product range, particularly in the food industry, by providing printing and converting services with inline capabilities, including shrink sleeves.’
He adds: ‘This evolution represents a paradigm shift in our approach. By adopting the BOBST oneECG process, we have embarked on a path of continuous improvement. It has allowed us to serve our customers with greater agility and respond promptly to unexpected demands, thereby strengthening their confidence in Platinum Packaging.’
