Uteco unveils exciting new brand identity to the packaging market

Uteco has deep roots and boasts a successful 30-year history. For the company, being Italian means a focus on design, collaboration and passion that allows it to combine high-quality engineering with creativity and flexibility. 

These characteristics differentiate the company and are driving the launch of its new approach to the market: “Join the Flex-Converting”. Uteco wants to present to the market a renewed plan of all its activities that combines an increasingly global perspective with a local presence, alongside its customers, to assist them promptly with products and solutions customised according to their needs. 

With a proven ability to anticipate market needs and a clear vision of future trends, the company is ready to face new challenges, especially those imposed by the climate and environmental crisis. The packaging industry is experiencing a period of rapid transformation and it is essential for Uteco to proactively approach this crisis with a clear vision, supporting its customers by proposing innovative solutions capable of responding to the ever-increasing needs of efficiency, digitisation, productivity and focus on sustainability. 

It is in this context that Uteco has updated its image and its brand as a sign of a further leap towards the future and a willingness to lead the change. The group has renewed itself and strengthened its corporate identity to enhance the Uteco brand globally in the packaging sector. 

With its new graphics, Uteco intends to consolidate its positioning in the flexographic, gravure, hybrid and digital printing and lamination world market. This new image also expresses a profound renewal of all its activities and Uteco intends to offer its customers increasingly innovative, automated, technological products and a wider range of offers and advanced services.

Until now, Uteco’s logo was metallic grey and red, with soft, three-dimensional reflections. In the new image, the neutrality of grey is replaced with a new shade of blue – a colour that communicates reliability, but above all the trust and loyalty of the company towards customers. In addition, the helical symbol is now “Roman red” as a link to Italian culture and origin and has been resized. This symbol indicates the passion and willpower of the people who make up the company, as well as the company’s focus on ‘eco’ to indicate the common commitment towards a more sustainable future. The new logo has been reduced to its essential elements, making it more modern, clear and simple. Combining elements of the past with features of modernity, it represents the company’s ability to build on deep roots, to design a future based on dynamism and innovative capacity, and the will to transfer to the market all the values it believes in – most of all, sustainability, which for Uteco means operating with integrity.

This is done by creating trusting and lasting relationships with both customers and business partners, as well as designing and developing environmentally sustainable solutions in an inclusive and welcoming working climate. 

The company’s focus on innovation translates into looking to the future in a pragmatic way by imagining integrated and innovative solutions for the next generation of companies that really make a difference today and that can anticipate the needs of tomorrow. 

Uteco has a consolidated corporate history and training, which are the result of the active contribution, dedication and professionalism of its people. In the market, it is a reliable partner committed to achieving excellence in quality and robust standards. Uteco keeps its promises because it believes in results. With this new image, Uteco also wants to strengthen cooperation with an attitude of openness towards customers, who are the priority throughout the process, from the sale of the most suited product for specific needs to assistance and after-sales consultancy. 

Finally, when it comes to passion, Uteco is a company driven by the enthusiasm of people who actively collaborate as a team of professionals and who share a sincere commitment to their work, apply themselves to achieve valuable results and create effective solutions. In this way, the new image aims to be a synthesis of all these values, representing a group of agile professionals who aspire to build new positive paths for the future of the company and converting industry. These features, deliberately minimalist and direct, remind us that Uteco always goes straight to the point.