To address recent material shortages and supply chain constraints, Siyakha Imperial Printing has expanded its geographic footprint, increased warehousing and broadened supplier networks. ‘As customers adjust their model to the changes brought about by the pandemic, they require partners who will provide capability and trust that their products will be delivered timeously and efficiently,’ comments Jessica Busa, head of Special Projects.
Price hikes across materials, labour, distribution and energy have increased pressure on converters. As brand owners’ interest is to maintain product pricing, they need to align with partners who can add value. ‘Siyakha Imperial Printing has introduced advanced inspection technology and workflow software that decreases downtime and reduces wastage to a minimum. This ensures optimum production efficiencies,’ Jessica explains.
As the corporate mindset shifts, sustainability has merged into brand identity. Not only to align with consumer demands, but also to take responsibility for its impact throughout the product cycle. Requirements have evolved from purely environmental, to include sustainability in the workforce, to ethical supplier awareness and fair labour practices.
‘Siyakha Imperial Printing gives customers peace of mind knowing they are collaborating with a Level one B-BBEE SANAS accredited supplier. Our continual improvement model ensures we maintain the highest standards, such as completing the EASI programme through The Ethics Institute. Our company culture is entrenched in every tier of the business,’ she explains.
Consumer interaction via the product’s packaging remains a prevalent requirement. Brand owners expect superior print quality that enhances the visual experience and drives purchasing decisions. Consumers desire to relate to a brand’s story and vision. Sharing content is vital and incorporating a journey via a QR Code, for example, can define their brand encounter.
‘Understanding that the only constant is change, Siyakha Imperial Printing continues to evolve and create opportunities. As we position our company for 2022 and beyond, through our strategic partnerships and positioning, we see a favourable future for the label and packaging sector,’ Jessica concludes.
Click here to read this article in the E-mag.
