Offering great value for money, Mageu Number 1 is the market leader, with a 70% share, and the brand’s growth is ahead of market growth in a category that’s worth R835.7-million (BMI Research 2013).
Today Mageu Number 1 Smooth is available in a range of exciting flavour combinations and two pack sizes – the convenient 500ml pack and a one-litre size – both with resealable caps to make this the perfect on-the-go food drink for today’s trendy go-getters, and providing the necessary energy to cope with today’s crazy world.
Explains Nonhlanhla Hlatshwayo, senior brand manager (beverages), ‘To give our Mageu Smooth product the Stayela status it deserves, we revamped the 330ml pack to a compact and trendy 500ml slimline pack, printed in bold colours to attract a youthful target market.’
The Pure-Pak Diamond carton with EloCurve combines functionality with its unusual shape. The additional curved panel allows space to highlight product features, giving the pack outstanding on-shelf appeal.
Comments Michelle Stead, sales director at Nampak Liquid Cartons, ‘We’re proud of our long-standing association with Mageu Number 1. I have no doubt that Mageu consumers will have many Smooth refreshing moments whenever they enjoy this uniquely South African product!’
