However, despite initial success, Braille embossing has been slow to take off in South Africa.
‘Unlike Europe, local pharmaceutical manufacturers are not required by law to feature Braille on product packaging, so the motivation has to stem from a social responsibility perspective,’ John relates. ‘Since 2011, we’ve carried out various development projects with local stakeholders to promote the value of AccuBraille to consumers and the industry at large and we’re delighted that Adcock Ingram has chosen the iconic Panado brand to launch Braille as a social responsibility. It’s a positive step forward and I’m confident that other leading brand owners will soon follow suit.’
Positioned securely inline on the Bobst folder gluer and protected by a specially-designed locked cage for security and safety purposes, the AccuBraille unit takes Britepak’s operators just minutes to set up and, once running, keeps pace with the folder gluer up to 100 000 cartons/hour. It accurately embosses any one of the four panels on a carton at high-speed without any instability and, with a specially-fitted glue detection device, ejects non-conforming cartons without disrupting the flow of production. Thanks to the consistent glue line delivery on the Bobst folder gluer, cartons also run smoothly on manufacturers’ high-speed automated packing lines.
‘Overall, performance output is exceptional!’ declares John. ‘We’re constantly being challenged by brand owners to provide competitive packaging options. With AccuBraille we’re doing just that, plus delivering a direct benefit by providing the visually-impaired consumer with identifiable information and the correct dosage. That’s got to be a good reason for other brand owners to follow Adcock Ingram’s lead,’ he adds.
‘In a constantly-evolving marketplace we have to box clever and, besides our AccuBraille capabilities, we’re continuing to grow our already sterling reputation based on a professional approach and world-class production systems,’ John concludes.