Painting a picture of the decline of offset since 2007, Alon went on to underline the contrasting rise of digital in the 20 years since the world’s first digital press was unveiled at Ipex in 1993.
‘While 2010 saw the end of printed versions of Encyclopaedia Britannica and Newsweek, and while the newspaper industry lost in ten years what it had gained in the previous 50 years, some printers have seen their fortunes rise,’ Alon declared. ‘Most Indigo customers have thrived.’
Enter the Indigo 10000
Coming to the meat of his presentation, Alon announce the latest breakthough in Indigo’s 20-year run of constant innovation – the HP Indigo 10000 digital press.
Formally launched at last year’s drupa, this press is now commercially available.
The first offset-quality digital press in a B2 size format, the HP Indigo 10000 is helping print service providers (PSPs) to grow their businesses through increased efficiency and a wider range of digital print applications.
‘PSPs constantly look to improve productivity, expand capabilities and diversify applications to deliver more value and higher-quality products,’ Alon remarked.
‘The HP Indigo 10000 is delivering on its promise to help our customers produce a broader range of applications and increase profitability.’
The Indigo 10000 maintains all the capabilities that distinguish the HP Indigo portfolio in a wider format that expands digital printing capabilities, while crossing over into traditionally offset markets.
After its début at drupa, the press underwent beta testing by ten PSPs across the globe. Many of these beta customers are already considering adding a second unit, Alon revealed.
As an example of the success of the Indigo 10000, Alon cited one beta customer who’s printing an oversized direct mail campaign for the automotive industry with three different templates on a 48-hour turnaround time for each record list – printing smoothly over 40 000 impressions during each shift, including weekends.
