‘We’ve made huge inroads into the FMCG brand market,’ confirms sales director and co-owner, Zuber Dosani. ‘Despite encountering tough opposition from imported finished goods we’re experiencing significant growth and our current objective is to expand our services to more multinational customers in South Africa and beyond.’
Globally, flexible packaging is swiftly infiltrating FMCG sectors previously dominated by rigid packaging formats. Pouches and bags are now commonly used for soups, sauces, coffee and cereals. Most washing powder brands and biscuits are also gravitating to full-colour flexible packaging.
Meeting increased demand required extra manpower and equipment at Nurscon and Zuber and his brothers Zaheer (technical director) and Suhel (financial manager) are busy preparing the company’s two plants in Meadowdale (Gauteng) to meet future manufacturing needs.
Bringing the total to three laminators, a new Nordmeccanica is on its way from Italy, while two high-speed Pelican Rotoflex slitters and two eight-colour Pelican Rotoflex gravure presses are already in place.
According to Zuber, the Pelican equipment has proved to be cost-effective, robust and very reliable, particularly suiting South African conditions.
Traditionally a six- and eight-colour gravure printing plant, the operation is now being supplemented with the very best flexographic printing equipment. ‘We’re busy negotiating with a leading international supplier on a new eight-colour CI press. After lengthy research we’ve decided that the flexographic press will provide top-class printing, ink savings and fast job turnaround. It’s an absolute priority and perfect for our expansion needs, specifically in the shrink film market,’ adds Zuber.
Several more investments are to be made during 2012, which, Zuber insists, will add considerable value to Nurscon’s efficiency and capabilities.
Current customers can expect fresh product propositions on all substrates, including printed and non-printed PET, PE, BOPP and multilayer lamination and Zuber is confident that several new product developments will soon blossom with the modern equipment line-up.
‘The opportunities are endless and we intend exploring all possible avenues. Our priority is to maintain and expand our existing customer propositions. Additionally, we will be investigating vacuum packaging, specifically for cold and cooked meats, as well as potential export contracts,’ remarks Zuber. ‘The emphasis is on quality, efficiency and innovation and I believe we’re in a position to offer an unrivalled packaging and service to South Africa’s leading brand owners.’
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