The brand has long been available in a 440ml can but following extensive market research a 440ml glass bottle has joined the line up.
The new bottle sports some nifty design features. For instance, instead of a standard label, an embossed logo has been created by Consol Glass.
Castle Lite to go
For the past year, Castle Lite has featured a thermochromic ‘snow castle’ graphic on its bottle labels and printed cans, a development that earned Nampak Bevcan a gold medal in the 2011 Gold Pack Awards.
The ‘snow castle’ graphic is achieved using Thermotech, a water-based thermochromic flexographic or gravure ink suitable for printing on absorbent papers, board and labels, supplied by Hi-Tech Inks.
The print becomes fully-coloured three degrees below the activation temperature and colourless above the activation temperature range between 10 and 69?C.
A slightly modified version of this ink, that’s both water-resistant and adheres to PE, is now being used on the Castle Lite Grab ’n Go Chill Pack.
Durban-based Tropic Plastic Packaging prints the 12-bottle design on its patented Tropistar Plus shrink film on a newlyinstalled Comexi FPLUS ten-colour flexo press (PPM July 2011, p85).
Hi-Tech collaborated closely with Tropic to ensure the film’s functional specifications were maintained.
‘A key parameter was the film’s COF, which required us to modify the additive package in our inks. By doing this we ensured full conformance and consistency,’ comments Ricky Alli, a director of Hi-Tech Inks. The imported Grab ’n Go tab adds value by making it easy for rushed shoppers to carry the pack to the check-out counter with confidence.
A new Hansa Pilsner 12- pack is also due for release in April, available at leading bottle stores nationwide.