Pyrotec PackMedia’s ElastiTag products aim to do exactly that. The ElastiTag is a hang tag that can be used to label, brand and market an array of products, from produce to cosmetics. The tag is custom manufactured to suit brands’ needs, while the elastomer loop is designed to fit snugly around products.
‘On-pack has to authentically express what brands represent rather than just outlining an offer or promotion,’ explains Pyrotec PackMedia’s GM, Timothy Beattie. ‘Brand owners want to engage with consumers through stronger emotional connections and leverage sensory appeal to position and enhance the brand in consumers’ minds.’
What is it that makes ElastiTag an effective brand- enhancement tool?
It allows brand owners to create a perception about a product’s worth, acting as a basis to alter pricing accordingly. High-quality materials are used to produce ElastiTag, making it a premium on-pack device that boosts the overall image of a brand.
The elastomer loop is available in a selection of colours to match or contrast product packaging.
ElastiTag also offers a scent option, enabling consumers to test a product’s aroma without opening the package. This boosts appeal by engaging consumers’ emotions through stimulation of the senses. ElastiTag also acts as an effective communication tool for key messages, conveying value-added incentives and providing essential information about the product such as nutritional, composition or user instructions.
Timothy believes this tool aids the evolution of on-pack. ‘ElastiTag goes beyond being a promotional device to acting as a brand enhancement agent. It attracts attention and engaging emotions by adding a deeper dimension to promotional campaigns.’