In response to these trends, Ferroprint provides a range of peel-and-read constructions as well as its latest label concept, the Ferro-Form.
Put simply, a peel-and-read label usually consists of two pages, giving three printable faces. However, Ferroprint has now installed equipment to extend its peel-and-read label to a five-page construction.
Produced on its nine-colour Nilpeter UV flexo press, Ferroprint’s peel-and-read label is constructed using a filmic semi- or high-gloss top sheet. Almost any combination of print colours can be adopted and a special adhesive applied to faces two and four allows the booklet to stay closed; when faces three and five are pulled away, the print is not damaged.
‘Resealable peel-and-read booklet-type labels can accommodate GS1 barcodes, several language variants, product instructions and any extra information that needs to be displayed, which makes them ideal for promotional campaigns and competitions,’ comments Jeremy Ferrow, Ferroprint’s MD. ‘Predominantly used for most applications, they’re versatile enough to be effective for virtually any product sector,’ he adds.
Historically, mass information on certain products has been communicated via extra booklets, leaflets and boxes. However, this need no longer be the case, Jeremy insists.
‘We’ve recently introduced the Ferro-Form, a label that can provide a whopping 64 pages of additional detail, in the space of a standard label!’ he declares.
‘Easily applied using standard labelling equipment, the Ferro-Form can accommodate multi-language instructions, sequential numbering, GS1 barcodes, diagrams and all necessary legal declarations, plus recipes, competition entry forms, and more. Currently popular for pharmaceutical and FMCG applications, the Ferro-Form can also be printed in full-colour, including a clear top-coat lamination if required, for maximum shelf appeal. It offers a direct communication to the consumer and is easy to apply, even to curved profiles, with no peeling away. Multiple languages can also extend the reach of the on-pack promotion. The aim is to create a bold marketing message while eliminating the use of separate packaging such as leaflets, labels and boxes,’ Jeremy concludes.
A fragrant experience
With multi-content labels already making a big impression in the FMCG markets, there’s also growing demand for labels that appeal to the senses and give customers a true ‘experience’.
When it comes to a new fragrance launch, international perfume houses sell their brands by encouraging customers to sample the scent. One highly effective method is via a fragrance label, applied to existing packaging or to the page of a magazine.
Ferroprint produces a fragrance label that delivers encapsulated oils, included in-line and held between two layers of film substrate. When the top ply is peeled back it ruptures the microcapsules, delivering an accurate rendition of the specific fragrance. Until the label is peeled, there’s no scent.
Once opened, however, it can be sampled multiple times as the encapsulation heals itself and the ply can be resealed.
Unopened, the scent has a shelf life of three to six months, depending on the fragrance, and, because Ferroprint’s fragrance labels are printed on a flexible film material with a top-coat varnish, they’re deemed ideal for squeezable, scuff-proof and water- and oil-resistant packaging.
With an Environmental Management System, ISO 9001:2000 and HACCP certification under its belt, Ferroprint isn’t only creating original label solutions for customers but is also achieving the highest levels of quality and compliance with current environmental regulations.