‘Digital technology is about bringing things together,’ says François Martin, HP’s worldwide graphic solutions business marketing director. ‘Applications and sectors that were once divided by their technologies are now converging through digital data handling and output solutions. At digi:media, HP and its partners demonstrated a range of applications and output devices to show print service providers and their customers the business-building opportunities that are open to them.’
Solutions from HP and its partners at digi:media underlined the commitment to develop digital technologies that deliver cost-effective, high-quality print without compromising customer content or business values.
The HP SmartStream server and workflow portfolio offers flexibility for creating customisable, scalable solutions that address key market segments to achieve a streamlined, high-powered workflow from job creation to fulfilment. Using the powerful HP SmartStream Director server, HP partner RedTie (presented at a partner kiosk on the HP stand) offers a complete e-business solution that delivers variable data files to HP Indigo presses for a complete web-to-print workflow.
For commercial printing and publishing applications and photo-specialty products, the flagship HP Indigo 7500 Digital Press printed a range of jobs demonstrating its capabilities. Commercial print, specialised promotional items and folding cartons utilising various substrates are among the items printed on the stand. Use was also made of HP Indigo White Ink, an essential colour for converters, and one that expands the possibilities for creative promotions.
Products were finished on the innovative and highly versatile KAMA ProCut 53, a flatbed automatic die-cutter for paper, card and plastic in A3 formats. This machine cuts, creases, perforates and kiss-cuts and is suitable for finishing with cold embossing, braille, hot foil stamping, combined hot foil stamping and embossing and hologram stamping.
For signage and graphics, wide format printers using UV-curable ink (HP Scitex FB500 Printer) and HP Latex Inks (HP Scitex LX800 Printer, HP Designjet L25500 Printer) were demonstrated. HP Latex Inks enable odourless graphics to be printed for outdoor and indoor applications, even in enclosed areas. Graphics printed with fast-drying latex inks may be finished or installed immediately, delivering both environmental and competitive advantages.
The large format HP Designjet Z6200 Photo Printer is the fastest heavy-duty photo printer, offering quality, speed and control for print service providers producing mainly indoor applications.