The film has also been renamed. Called LWD, it’s a white film that offers improved opacity, better ink adhesion and a smoother finish for better productivity. It also results in considerably improved shelf appeal, while one of its consumer benefits is better rigidity – which means the film can withstand tough handling throughout the supply chain and won’t slip off the container.
‘We are so impressed with our improved wraparound label film that we’re now working on a metallised version,’ Megan adds.
Treofan South Africa and its global partners are so enthusiastic about the exciting labels industry that they continue to work to find the right solutions for customers, and encouraging them to use new products to provide a competitive edge.
It’s for this reason that Treofan has sponsored the trophy to recognise innovative wraparound labelling in this year’s Gold Pack Awards 2009, and is strongly urging customers to enter their spectacular labels (see pages 13-16 in the July issue of the online magazine).
