For environmentally-conscious retailers, LED technology reduces energy consumption and has the power to change the colour of everything from blueberries and oranges to lipsticks.
Milliken Millad NX 8000 ECO – a clarifying additive that maintains a consistent, fresh appearance in retail lighting, regardless of the presence of UV light from the light source – addresses the growing trend for greater sustainability among brand owners, converters and consumers,’ says Vernon Ramiah, territory manager: South Africa and Sub-Saharan Africa.
Millad NX 8000 ECO produces crystal clear material, known as NX UltraClear PP. ‘Packaging made with this material enhances the appearance of food under modern LED lighting, enticing consumers via the true colours of produce,’ Vernon adds.
Combined with ClearTint colourants, NX UltraClear PP turns packaging, bottles, and homeware products into a range of colours across the spectrum, which are boosted by LED lighting.
‘Millad NX 8000 ECO ensures consistent performance for retailers yet to convert to LED lighting. This combination demonstrates that technologies can work across industries to enhance product freshness, appearance and attractiveness and make our planet a better place,’ Vernon concludes.
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