In the fast-paced world of print and packaging, standing still is not an option. Graphix Supply World (GSW) is proving that with innovation, versatility and a comprehensive product line, you either go digital – or get left behind. As one of Africa’s leading providers of digital printers, cutters, packaging machines, die cutting and finishing solutions, GSW is shaping the future of packaging and print production. With global brands like Mimaki, EFI, Kongsberg, Eurotech and High Performance Inks and Media under its wing, it has every base covered.

GSW’s partnership with industry giants means customers have access to a suite of cutting-edge machines. Whether you’re in the market for short-run, high-quality packaging or looking to take your corrugated business to the next level, GSW’s extensive line-up has something for everyone.

Adam Querido, director of GSW, highlights the diversity and innovation in their offerings, particularly the EFI Nozomi 14000 LED printer, which he describes as a game changer for businesses in corrugated printing. ‘Its single-pass digital inkjet technology boosts efficiency and delivers stunning quality, all while keeping sustainability at the forefront,’ he explains. Adam also underscores the Nozomi 14000 AQ’s groundbreaking use of true water-based inks, free of UV-reactive chemistries, which meet key regulatory standards such as the Swiss Printing Ink Standard, the Nestlé exclusion list and EUPiA. This makes it ideal for food-safe and eco-conscious packaging markets, opening exciting new opportunities.

In response to market demand, Mimaki has developed more affordable UV inks specifically designed for its popular 3.2m UJV 55 and JFX 200 series. The best part, according to Adam, is that there’s no compromise on quality. ‘You still get vibrant white and clear inks, but now with a 25% cost reduction. Customers are embracing the savings without sacrificing performance. Mimaki’s well-established reputation for reliability and the lower running costs make these machines even more appealing – especially when cost-efficiency is top of mind for many in the industry.’

He goes on to highlight the value of GSW’s consultative approach. ‘Not everyone can invest in a big Nozomi and that’s where we step in. We guide customers towards the best solution for their business and budget. Maybe that’s another EFI model or one from Eurotech – either way, we ensure that they’re getting top-tier performance for their desired manufacturing needs.’

One of the standout features of GSW’s line-up is its versatility. From entry-level eco-solvent and UV printers, dual purpose 2-in-1 printers and cutters, direct to product flatbed printers and mass-scale large format machines to textile printers, dye-sublimation printers, heat presses, laminators, laser-cutters, digital cutting systems, inks, media and many more, GSW provides a full spectrum of printers, packaging machines and finishing solutions. As Roberto puts it: ‘We offer solutions for every stage of a customer’s digital journey – whether they’re just starting out or already managing large-scale production.’

With the widest range of printing and packaging equipment, GSW’s solutions are ideal for companies that need reliable, high-quality results without the high costs of outsourcing, importing or old litho printing ways. When it comes to short-run production, GSW’s Eurotech printers provide a more affordable option, allowing smaller to medium businesses to create bespoke packaging for their customers at a fraction of the traditional cost.

‘Small-run, bespoke packaging is in demand,’ Roberto explains. ‘We see many customers moving toward this trend because digital printing makes it affordable and efficient. For instance, with our Eurotech machines, they can print on cardboard for as little as R5/m2. And, with the latest print head technology, there’s no sacrifice on quality.’

Beyond printing, GSW’s die cutting solutions from Kongsberg, Mimaki and Eurotech further simplify the production process. ‘Customers can print custom packaging and cut it immediately – no need for expensive dies,’ Roberto adds. ‘It’s not just about speed or cost savings, it’s about sustainability. By going digital, we’re helping customers reduce waste, minimise resource consumption and maximise efficiency.’

Whether you’re in the market for short-run, high-quality packaging or looking to take your corrugated business to the next level, GSW’s extensive line-up has something for everyone.

‘There’s a shift happening, especially in the corrugated space. Customers are looking for eco-friendly looking, raw, organic and natural styles. We’re able to deliver that without sacrificing quality or efficiency while producing vibrant designs and creating unique product packaging that set brands apart,’ says Adam.

A customer-centric focus

‘We print for our people, for a better planet, and with purpose,’ says Michaela Franco, marketing manager. ‘At GSW, we don’t just offer machines—we offer a partnership. Whether it’s through collaborations with non-profits, sponsoring charity events, supporting South Africa’s young designers and entrepreneurs, or empowering women and youth in the industry, our focus is on growing alongside our customers.’ Whether it’s through offering in-house financing or monthly payment options and trade-in, trade-up deals, Michaela says GSW wants to make sure its customers can access the best technology for their business. ‘Our goal is to be there for them every step of the way.’

In addition to financing options, GSW offers demo centres and open days, where customers can see the machines in action. ‘We’re constantly sharing case studies and product demos on our social media channels because it’s so important for customers to see the possibilities,’ Michaela notes.

In today’s competitive landscape, GSW stands out for its product offerings as well as its customer-centric approach and dedication to innovation. ‘The companies that embrace digital are the ones that will thrive,’ Roberto concludes. ‘The technology is here, it’s affordable and it’s sustainable. At GSW, we’re leading the charge – and we’re ready to help our customers do the same.’

Whether it’s the power of Mimaki, the precision of Kongsberg or the industrial might of EFI, GSW has the tools to transform printing businesses. And, as the industry continues to shift toward digital, one thing is clear: with GSW, it’s digital or die.

Ed’s note: Mimaki, EFI, Eurotech and Kongsberg are represented and distributed in South Africa by Graphix Supply World.