ROTOCON’s principal, Screen Graphic Solutions, has finalised development of a new blue ink for use in its high-end Truepress Jet L350UV+ digital label printing system. The ink is being released worldwide in June.
In recent years, growing awareness of corporate and product brand image has led to a continual increase in demand for higher quality product labelling and packaging. At the same time, there has been a growing need for the ability to use the blue colours often required for corporate designs and product packaging with digital label presses to provide greater flexibility and impact.
In response to these trends, Screen has developed Truepress ink for L350UV Blue. It’s designed for use with the Truepress Jet L350UV+ system, a high-end UV inkjet label press that also offers industry-leading print speeds up to 60m/min, wide media compatibility and outstanding operability. Screen’s expertise has successfully extended the blue colour gamut to its maximum potential.
The system’s ability to handle blue ink, in addition to conventional CMYK and white inks, allows it to faithfully reproduce blue colours in corporate designs that were previously difficult using process colours alone. It’s also able to precisely output a wide range of blue tones frequently used on the packaging of items such as cosmetics, toiletries and body care products. These expressive capabilities help to improve brand image and create products that truly stand out from competitor items in the marketplace.
Screen intends to continue its efforts to provide solutions to the diverse market needs connected to label printing. It will also continue to promote the creation of new applications and business models as it works to support the expansion of the label and packaging industry.