As someone who spends a lot of time trying to assist often spectacularly ignorant marketing and graphic design people in complying with our new food labelling regulations, I just wanted to compliment you on February 2011’s Editor’s Letter. It struck a chord with those of us who battle with the hype, exaggeration, technical ignorance and often downright lousy communication skills of some (but to be fair not all!) of the people concerned. It seems to me that some sort of training course to inject some of the practical knowledge required would be great thing as they clearly don’t get it during their formal education! Maybe something for IPSA to undertake? Regards & compliments on the on-going high quality of PPM!
