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SBA Group: ready to rock Africa

As Africa continues its robust growth in the packaging and print industry, SBA Group is stepping in as a key player, poised to transform the landscape with its cutting-edge solutions and unparalleled expertise.

17 July 2024
in Acquisitions & evolutions
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02 IntoAfrica SBAGroupED

Amith Sukhnundan, sales director at SBA Nigeria, is thrilled to unveil the company’s plans to revolutionise the food and beverage packaging sector across Sub-Saharan Africa. ‘Our goal is to be the trusted partner providing comprehensive, integrated solutions for all manufacturing equipment needs in the food, beverage, home and personal care industries. We’ve built strong partnerships with industry leaders and premium original equipment manufacturers (OEMs) to offer solutions that maximise output, efficiency and sustainability.’ 

According to Amith, one of SBA Group’s standout offerings is the Sidel Super Combi, a next-generation solution that integrates five critical process steps into a single smart system, delivering 95% overall efficiency and high-speed production, significantly reducing total cost of ownership. With over 40 years of industry experience, SBA Group’s processing and filling solutions meet HACCP demands and regulatory requirements. 

African footprint

SBA Group has established robust operations in key markets across Sub-Saharan Africa, including Ivory Coast, Nigeria, Angola, Kenya, DRC and Ethiopia, each playing a crucial role in the company’s pan-African strategy. ‘In West Africa, our Ivory Coast and Nigeria divisions serve as strategic hubs, offering comprehensive automation solutions to the rapidly growing markets,’ remarks group COO Steven Bosson. ‘In Southern Africa, our Angola division addresses the unique needs of the beverage sector, while in East Africa, our Kenya, DRC and Ethiopia divisions lead in innovation with water treatment and beverage processing solutions.’ He says SBA Group is committed to excellence in sales, after-sales service and spare parts support across all these regions, enabling them to respond quickly to customer needs and provide localised support. ‘Our presence in these key African markets strengthens our ability to understand the diverse market dynamics, allowing us to deliver adaptable, high-efficiency solutions.’

Comprehensive solutions

SBA Group’s offerings are as diverse as they are sophisticated. From complete line solutions to water treatment and beverage processing, the company ensures maximum output, efficiency and sustainability. Whether it’s bottled water, carbonated soft drinks, juices or edible oil production, SBA Group’s expertise ensures high-quality results, taking into account every step of the production process. This includes minimising resource waste and achieving sustainability targets, crucial for modern businesses aiming for eco-friendly operations.

Advanced coding solutions

A standout feature of SBA Group’s offerings is its partnership with Markem-Imaje, providing an unparalleled range of coding solutions that help build smarter, better-integrated businesses. From primary packaging to tertiary coding, Markem-Imaje’s solutions cover all aspects of product identification, ensuring compliance, traceability and efficiency.

‘With Markem-Imaje, we provide manufacturers with a unique range of coding solutions that will help them build a smarter, better-integrated business,’ Steven adds.

Excellence in filling and labelling

SBA Group’s range of filling solutions cater to a variety of liquid products, ensuring precision and gentle handling. This versatility is crucial for meeting the diverse needs of African producers, from still water to carbonated drinks and liquid dairy products.

Labelling, a critical component of product branding, is another area where SBA Group excels. SBA Group offers labelling solutions that are both attractive and compliant with increasing regulatory demands. The advanced labelling machinery, such as those for cold and hot filling, ensures efficiency and ease of use, further enhancing product appeal and meeting consumer expectations.

A bright future

SBA Group’s firm position in the African market signals a significant shift towards more advanced, efficient, and sustainable packaging solutions. ‘We’re excited to bring our expertise to Africa,’ Steven enthuses. ‘Our commitment to quality, innovation and customer satisfaction will help local businesses thrive in an increasingly competitive market.’

With its comprehensive solutions, innovative technologies and strong local partnerships, SBA Group aims to remain a cornerstone of the packaging industry in Africa, driving growth and setting new standards for excellence.

SBA Group are also agents for Volpak, a renowned manufacturer of horizontal form-fill-seal (HFFS) machines. Volpak’s cutting-edge technology cater to a diverse range of industries, including food, beverages, pharmaceuticals, and personal care products. With a focus on efficiency, flexibility, and sustainability, Volpak’s machines are designed to optimise packaging processes and meet the evolving needs of modern production lines.

02 IntoAfrica SBAGroup

Ed’s note: Markem-Imaje is represented and distributed in South Africa by Pyrotec.

Click here to read this article in the E-mag
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