Midcomp PPM WebBanner Jan2024

Partnership approach

ROTOCON returned as an exhibitor at Propak East Africa to present its ECOLINE (economy line) brand of label finishing machines, flexo presses and auxiliary solutions that balance the highest possible specifications with competitive pricing.

As a conference speaker, Group CEO Michael Aengenvoort discussed ‘Brand building for long-term customer partnerships’. He explained how the ECOLINE range is designed to meet the technology investment needs of smaller labelling operations and start-up ventures, which carefully balance innovation with a compact footprint, ease of use, durability and affordability.

Both Michael and Pascal Aengenvoort, ROTOCON director and co-owner were pleased to welcome many visitors to the stand during the show and look forward to continuing the conversation with printers in Kenya and beyond.

Successful showcase

This year’s Propak East Africa featured 150 exhibitors from over 35 countries, with 93% stating that they met the goals set for exhibiting and 86% believing that their sales would increase as a result of taking part in the show. Ninety-four percent of the 4 622 visitors achieved their goals for attending the show, which ranged from sourcing new products or suppliers (60%) and gathering market information (31%) to networking (54%) and attending a conference session (23%), which featured 26 global experts.