Propak East Africa afforded the opportunity for Filmatic Packaging Systems to focus on its relationships and partnerships with customers.
Filmatic has a rich history of 44 years of supplying turnkey bottling equipment to a wide range of liquid consumer markets including the dairy, beverages, food, personal care, industrial and household chemicals industries. Part of the international Trepko Group of companies, Filmatic’s equipment can accommodate packaging of all types of glass and plastic bottles, sachets, tubs, cups and cans.
‘Today, we are privileged to have our machines running in 26 African countries and another 20 countries in the rest of the world,’ notes sales manager, Retief van der Merwe. ‘Filmatic exhibits and attends international packaging exhibitions such as Propak, Anuga, Drinktec and interpack to showcase our technology and know-how with the best.’
‘The Filmatic presence and footprint is our pride and East Africa is very much part of our continental footprint and our focus for existing and new business. This year, our main focus at Propak East Africa was to meet with existing customers and invest in our relationships and partnerships with them as well as meet new customers and start fresh relationships,’ explains Retief.
‘We were able to meet with business people mainly from Kenya, and although we expected to see more from other East African countries, the visitor profile was a lot better than last year and we believe we were able to forge new opportunities and leads that will convert into sales,’ concludes Retief.
Successful showcase
This year’s Propak East Africa featured 150 exhibitors from over 35 countries, with 93% stating that they met the goals set for exhibiting and 86% believing that their sales would increase as a result of taking part in the show. Ninety-four percent of the 4 622 visitors achieved their goals for attending the show, which ranged from sourcing new products or suppliers (60%) and gathering market information (31%) to networking (54%) and attending a conference session (23%), which featured 26 global experts.
