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Spearheading innovation in label design

Recognising that today’s consumer requires interactivity and connectivity – the brand must communicate – Spear creates labels that engage consumers through innovative design and functionality. Dubbed the ‘ToyBox’, Spear offers a treasure chest full of exciting innovations, everything from holographic materials to talking labels.     


In a society where smart phones are prevalent and consumers require information at their fingertips, intelligent packaging is becoming a key trend. Spear is at the forefront, incorporating QR codes, augmented reality and talking labels into its ToyBox collection, allowing labels to create interactive experiences between brands and consumers.     

But interactivity is not only attainable via mobile technology. Spear has created personalised labels for Bud Light that allow consumers to write their own messages on the labels.     

Spear has also developed a dual thermochromic label for Castle Lite, activated at set temperatures on pressure-sensitive labels. This means that two colours can now be used – controlled by the different activation temperatures – to reveal hidden graphics or messages.    

Promotional and decorative labels

The ToyBox encompasses a range of Peel & Reveal labels, dual-layer labels with peelable resealable top layers. Combined with variable print, infinite individual numbering (unique to each label) can be included to allow for competitions and promotions.

Spear’s team responsible for the ToyBox continuously identifies the latest innovative film, ink and application technologies to help customers create dynamic one-of-a-kind packaging.

For instance, brands such as Miller, Desperados Red and Bombay Sapphire have teamed with Spear to create labels with a ‘feel’ using tactile varnishes; and for bar shelf stand out for brands such as Grolsch and Bacardi Oakheart, Spear has created labels that ‘glow’ when exposed to UV light.

Other special materials and ink effects such as holographic foil, glitter and translucent inks can dramatically enhance shelf appeal and capture consumers’ interest.

This is just a taste of what the ToyBox has to offer and, with innovation being a core value, Spear promises further exciting developments in 2014.

Super User